Animated Web Banner Format

advertising campaigns in general. Creatively, there are so many options, each with pros and cons, and there’s never any sort of guarantee that you’re going to grab your audience’s attention. The good news is that there’s only one format you need to worry about now, and that’s HTML5. It’s flexible, compatible with all devices, and … Continue reading Animated Web Banner Format


Web Ads What Works

If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based … Continue reading Web Ads What Works

Targeting People: The Legal Kind

From inventors, to investors, marketing exerts to graphic designers a common thread is the need to understand the target audience. For a website no matter the purpose is greatly influenced by who is expected to use it. As designers creating content that appeals to the target audience is essential, before even creating such an appeal, … Continue reading Targeting People: The Legal Kind

Copyrights and Fonts

Font refers to many characteristics of not only a specific typeface, but qualities such as pitch, size, and spacing. Bodoni is a popular style of typeface but has many font due to varying qualities such as bolding, italicized, and varying sizes. Fonts are considered creative/intellectual property therefore can be subject to copyright laws. In the case of creative and intellectual content, Copyright laws serve as a protective shield that defends the rights of the author.

Safe Ways to Surf the Web

The mass use of the internet means almost 50% of the world's population has access to the World Wide Web. With the great power to communicate, connect, and create the internet provides us comes with great responsibility, there it is also important to create an optimal environment especially for those who spend long spans of time using computers.