Though there are numerous audio industry jobs, each job falls into a specific type. There are three broad categories of audio industry jobs, including pre-production, production, and post-production. Pre-production refers to the planning and setup phase of a recording session. Production involves the commencement of the recording session and as many takes as necessary to generate the necessary audio for project. Post-production involves the refinement of the audio project — mixing and the inclusion of any special audio effects. Each category requires technicians and specialists with specific skills.
The list of pre-production audio industry jobs is fairly sparse, and in some areas it overlaps with the production audio industry jobs. Generally, the pre-production phase of an audio recording project requires a producer, a director, at least one copywriter, a concept manager, talent, such as a voice actor, and a liaison to the client who has commissioned the project. The producer is in charge of all personnel decisions, from acquiring the talent and commissioning the writer to explaining the overall concept to the director and to the production and post-production staff. Some types of audio projects require that the producer and the director be the same person. The liaison is responsible for coordinating input from the client to the production staff, and the writer and concept manager create the content of the recording project.
Production audio industry jobs include sound mixer, sound designer, recording technician and sound assistant. All these positions deal exclusively with recording the audio for the project under the direction of either the producer or the project director. The mixer will usually work in the post-production phase of a project but monitors the recording in progress to capture the truest, most high-fidelity sound possible. The technician and designer are responsible for acquiring and setting up all the necessary equipment to be used during the project under the direction from the producer or the director. The sound assistant is responsible for providing any technical assistance necessary during the production phase.
Post-production jobs in the recording industry include post-production mixer, sound editor, dialogue editor, and post-production coordinator. The post-production team is responsible for turning raw, recorded audio into a polished final product. The post-production mixer finalizes the mix of sounds using a sound board to obtain the highest possible quality. The sound editor gathers all raw audio, including sound effects and overlays, recorded during production and assembles it into the proper sequence, working in close conjunction with the post-production mixer. The dialogue editor assembles all raw audio of spoken discourse and assembles it according to direction from the producer.
advertising campaigns in general. Creatively, there are so many options, each with pros and cons, and there’s never any sort of guarantee that you’re going to grab your audience’s attention. The good news is that there’s only one format you need to worry about now, and that’s HTML5. It’s flexible, compatible with all devices, and allows you to be really imaginative with your banners. With that flexibility though, come the big decisions, like which type of banner to push. So what are the options?
Static banner ads are the most simple sort of banner ad, and were the first kind to be displayed. If you have a compelling offer, image, or message that will fit onto one panel, and demand the reader’s attention, why over complicate things? Some have found static ads to have a higher click through rate for their own campaigns, which they attribute to not demanding too much of the user’s time or attention. They can see instantly whether the ad is of interest to them, rather than waiting for a video to finish or a call to action to pop up.
With static ads, there is still room for creativity, but your image has to be captivating and your copy concise. There’s not much room for storytelling, so you need to explain what you’re offering, and why the audience should be interested, in a handful of words. You need to build trust, entertain, and encourage a click in one or two sentences, which is a real creative challenge. Sometimes, the less space you have, the more creative you have to be with it.
They tend to be less time consuming to produce, although if that’s your main concern it’s worth considering the fact that you can create animated banners in minutes with Bannerflow. If you’re not sure which suits your campaign, test both for a certain period and see which performs better.
Animated banner ads are very popular, particularly with bigger brands and agencies. The term is broad too, and covers anything from simple gifs to banners with embedded video. Creative teams love the format, as it allows them to really flex their artistic muscles. Even with simple moving parts you can create some imaginative, attractive banners, but when you start to look at using video formats, your ads really start to sing.
You can use your 30 seconds (or less) to draw the user in, and tell them a story. You can tie it to other media platforms, or make it an interactive experience. Storytelling is known as one of the most effective ways to sell your product, too. The good news is, it’s really easy to embed your HTML5 banners with video and other rich media, so you can start creating right away.
If you’re using video you have to make sure you can maintain engagement until your call to action, so your ad has to be perfectly pitched towards your intended audience. If you have a longer video which starts slowly, people are going to ignore your campaign and look at something else. You have mere moments to grab attention, so make sure get it right. Luckily, there’s plenty of advice and inspiration on how to do this.
A minor drawback is that the banners themselves can be quite heavy in terms of data, which means potentially slowing pages down and annoying your audience. Luckily, with programs like Bannerflow modifying banner sizes to suit any page, and initiatives like polite loading.
Animated banners are a fantastic way to engage your audience, all you need to make sure of is that you know who they are, where to find them, and what they want to see. Do that, and this sort of banner will create an engagement and buzz around your brand that surpasses anything you could do with a single pane, static ad.
Often mistaken for an ad with some sort of animation involved, dynamic ads actually contain content which changes and adapts according to the user. These tend to be more complex than static ads, but less artistic then than the animated banners. The whole point of dynamic ads is to grab the attention by what they have to offer, and this should be specific to the individual viewing them.
This is mainly done through retargeting. Your banners can have offers on items, or things, that the reader has expressed interest in before. You’re essentially trying to catch them if they dropped off your site a first time round. For Dynamic ads, your message needs to be simple, clear, and all about conversion.
Dynamic banners are great for engagement as you’re showing the user something that they’ve likely expressed interest in before, or making an offer which is really relevant at that given moment, tied to an event or location. Your conversion is likely to be relatively high because of this, but your creativity is somewhat limited as your banner has to be flexible enough to allow for the dynamic changes. More often than not, you can make your offers, but it’s hard to capture the imagination of an audience outside those caught by the targeted content.
Every type of banner has its place in the display advertising landscape. Static ads are great if you have a simple, straightforward offer. Dynamic ads are super effective if you have changing offers, and are using retargeting. Animated, interactive ads are fantastic if you want to catch the eye, or tell a mini story, and really increase engagement.
It’s all down to knowing your audience, and knowing how to communicate with them best. Once you know what they want to see, and what they are more likely to respond to, you can create a campaign which is perfectly suited to them.
If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales.
This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks.
The data is based on billions of ad impressions worldwide and was published in a Google report about display advertising trends.
In addition to focussing on the most effective banner sizes, you can use a tool like WhatRunsWhere to spy on your competitor’s advertising strategy (3-day trial).
In order to design the right banner sizes it’s important to understand what ad inventory is available.
Publishers choose the banner ad sizes they want to feature on their websites. If you pick the wrong banner sizes as an advertiser, you effectively limit the reach of your ad campaigns.
Here are the most important banner sizes on the Google Adwords display network:
The top 3 banner sizes comprise 78% of all served ad impressions:
1. Medium Rectangle: 300×250
2. Leaderboard: 728×90
3. Wide Skyscraper: 160×600
The top 10 banner sizes make up 90% of all ad impressions.
I recommend you start by focussing on the top 3 banner sizes and then expand from there.
Here’s a detailed break-down of the top 10 banner sizes including ad impression share.
– Ad Impression Share: 33%
The medium rectangle is the most served banner size on Google’s display networks. It captures a third of all served ad impressions.
– Ad Impression Share: 32%
The leaderboard is the second most served banner format on the display network; just one percentage point behind the medium rectangle.
– Ad Impression Share: 13%
With an impression share of 13%, the wide skyscraper is the third most popular banner size on the display network.
– Ad Impression Share: 3%
The ‘banner’ comes in fourth with an impression share of 3%.
– Ad Impression Share: 2%
The smaller version of the skyscraper captures 2% of all served impressions.
A series of images are created, each slightly different from the one before, similar to the way animated cartoons are created. For example, in an animated GIF file of a cow lifting its head and mooing, the first image may have the cow’s head down with its mouth closed, while the second image will have the cow’s head up slightly from the ground and the mouth beginning to open slightly. Additional images are created showing the series of the intended movement.
Defined very simply a User Interface design is the part of the product that faces the user when he looks at the site, and the User Experience is how they feel when they look at the site, aka the broad scope.
UX is the acronym for “User Experience.” UX design brings a decidedly left brain component to a digital experience and may encompass the design of apps or other software products as well as websites. While a good web designer is focused on the end user’s experience, the UX designer takes it to the next level and applies a specific methodology around the user.
The UX process generally begins with a strong research component resulting in an articulation of a specific, desired end state and the customer journey(s) needed to get there. This involves the development of User Personas (detailed demographic, psychographic portraits of various types of users and what motivates them) and a collaborative, iterative approach to defining the story arc and the functionality required.
Before design is contemplated, the UX designer will create clickable prototypes or simple static wireframes. The UX designer will then observe the client navigating through this prototype in an informal or formal usability testing process, depending on the scope of the job. Usability testing may happen again after design has been applied and before launch of a website or application.
A strong focus on UX may be a good fit for websites of some complexity due to:
UI stands for User Interface, which comes out of the software world in which the User Interface of a product IS the product. UI designers traditionally are experts in designing machine to human interfaces. The adage “Form Follows Function” is the operating principal in UI Design.
With regard to websites, UI Design is more synonymous with front-end development, i.e., managing complex information, tasks and workflows and distilling it into screens and flows that are intutitive and make something complex appear simple. In essence, UI Design represents the intersection of programming and design.
Web Design, UX Design and UI Design are not necessarily mutually exclusive and in fact many website experiences feature elements of all three. As a prospective client looking at different agencies to work with, if you can define which emphasis is most important to you, it will help narrow your agency selection. Agencies use language on their own websites to emphasize where they are strongest, you just may need to read between the buttons!
There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve the objective for which they came to your website. One of the most important aspects of building a website is testing for usability. Internet users are accustomed to being able to figure out how to use a website quickly. Most of them will not take the time to figure out a site that is not usable.
Usability is how easy an object is to use. The object can be almost anything, including a machine, tool, process, book, software application or website. Anything that a person can interact with should be usable. In the case of websites and software applications, usability has been defined as the ease at which an average person can use the software or website to achieve specific goals.
Usability is comprised of learnability, memorability, efficiency, satisfaction and errors. Learnability is how easy it is for a new user to accomplish tasks the first time they visit your website. Memorability is how easy it is for someone to come back to using your website after they haven’t used it for a period of time. Efficiency is how quickly users can complete tasks on your site after they are familiar with its use. Satisfaction is whether users enjoy the design of your site and errors refers to the number of errors users make when they use your site, the severity of the errors and how easy they are to recover from.
The main reason that usability is so important is because there are so many similar websites that people will go to the next site if the first one they visit is not usable. You can have the most beautiful website in the world, but people will leave immediately if they are unable to figure out how to navigate your site quickly.
As stated in the article Why Web Site Usability is Important for a Company, on the web, companies entirely rely on their web presence in order to achieve their online goals. Similarly, a user of a company’s web site will formulate a judgement about that company that is strongly correlated with the way they perceive its web site. Furthermore, usable websites increase user satisfaction whereas web sites which violate usability conventions confuse users and result in a loss of revenue for the companies behind them. This is because improving usability is a great way to encourage users to visit your site instead of the sites that belong to your competitors and is often an approach that keeps customers coming back to your site again and again. Indeed, high-quality websites that are easy to use bring in customers and give a particular site a competitive edge over the competition.