Animated Web Banner Format

advertising campaigns in general. Creatively, there are so many options, each with pros and cons, and there’s never any sort of guarantee that you’re going to grab your audience’s attention. The good news is that there’s only one format you need to worry about now, and that’s HTML5. It’s flexible, compatible with all devices, and…

Web Ads What Works

If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based…

What is a GIF

A series of images are created, each slightly different from the one before, similar to the way animated cartoons are created. For example, in an animated GIF file of a cow lifting its head and mooing, the first image may have the cow’s head down with its mouth closed, while the second image will have…

UI /UX and Web Design

Defined very simply a User Interface design is the part of the product that faces the user when he looks at the site, and the User Experience is how they feel when they look at the site, aka the broad scope. UX Design UX is the acronym for “User Experience.” UX design brings a decidedly…

Website Usability Testing

There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve the objective for which they…

Web Page Optimization

Search engine optimization (SEO), or website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page….

Landing Page

An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless. A good, persuasive landing page grabs the attention of…

Determining Target Audience

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services.” Some say they target small-business owners, homeowners, or…

Bootstrap

What is Bootstrap Bootstrap is a powerful front-end framework for faster and easier web development. It includes HTML and CSS based design templates for common user interface components like Typography, Forms, Buttons, Tables, Navigations, Dropdowns, Alerts, Modals, Tabs, Accordion, Carousel and many other as well as optional JavaScript extensions. Bootstrap also gives you ability to…

Targeting People: The Legal Kind

From inventors, to investors, marketing exerts to graphic designers a common thread is the need to understand the target audience. For a website no matter the purpose is greatly influenced by who is expected to use it. As designers creating content that appeals to the target audience is essential, before even creating such an appeal,…

Copyrights and Fonts

Font refers to many characteristics of not only a specific typeface, but qualities such as pitch, size, and spacing. Bodoni is a popular style of typeface but has many font due to varying qualities such as bolding, italicized, and varying sizes. Fonts are considered creative/intellectual property therefore can be subject to copyright laws. In the case of creative and intellectual content, Copyright laws serve as a protective shield that defends the rights of the author.

Spot Colors

Spot colors refer to the the pure colors that are not created from screen or dot. Referring to 18 unaltered colors, this is the foundation for further combining for a wider variety of colors.