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Creative Commons

A Creative Commons (CC) license is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. A CC license is used when an author wants to give people the right to share, use, and build upon a work that they have created. CC provides an author flexibility (for example, they might choose to allow only non-commercial uses … Continue reading Creative Commons

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Offline vs. Real Time Video Editting

Online video editing may finesse things, but offline video editors build it from the ground up. Here is a look at the process of going from an offline editor to an online editor and what they each do. The shift from linear to non-linear video editingplatforms was not entirely seamless. Non-linear video editing treated editing like … Continue reading Offline vs. Real Time Video Editting

Multimedia Project Manager Versus Creative Director

Production Managers organize the business, finance and employment issues in film and television productions. As a Production Manager, you would be in charge of how the production budget is spent and making sure that everything runs smoothly during filming. Before production begins, your work would involve: meeting the producer and other senior production staff to examine scripts or program ideas … Continue reading Multimedia Project Manager Versus Creative Director

Audio Jobs

Though there are numerous audio industry jobs, each job falls into a specific type. There are three broad categories of audio industry jobs, including pre-production, production, and post-production. Pre-production refers to the planning and setup phase of a recording session. Production involves the commencement of the recording session and as many takes as necessary to … Continue reading Audio Jobs

Animated Web Banner Format

advertising campaigns in general. Creatively, there are so many options, each with pros and cons, and there’s never any sort of guarantee that you’re going to grab your audience’s attention. The good news is that there’s only one format you need to worry about now, and that’s HTML5. It’s flexible, compatible with all devices, and … Continue reading Animated Web Banner Format

Web Ads What Works

If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based … Continue reading Web Ads What Works