Animated Web Banner Format

advertising campaigns in general. Creatively, there are so many options, each with pros and cons, and there’s never any sort of guarantee that you’re going to grab your audience’s attention. The good news is that there’s only one format you need to worry about now, and that’s HTML5. It’s flexible, compatible with all devices, and…

Web Ads What Works

If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based…

What is a GIF

A series of images are created, each slightly different from the one before, similar to the way animated cartoons are created. For example, in an animated GIF file of a cow lifting its head and mooing, the first image may have the cow’s head down with its mouth closed, while the second image will have…