Search engine optimization (SEO), or website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page. The more relevance the search engines determine your website has for a given search, the higher the website will rank.
When you consider that more than 60% of Internet users will not look beyond the first page of search results, it’s important to use search engine optimization to push your ranking as high as possible. SEO services for website optimization address a variety of factors, including: keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.
When your website isn’t found by search engines, business is lost. Professional SEO services can help you increase your site’s relevance and, in turn, move it higher in the rankings – putting your products and services closer to potential customers. With its ability to generate more quality traffic to your website at a relatively low cost, search engine optimization is an essential part of your online marketing strategy.
Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.
Search engine visibility can also be achieved through using automated search engine submission tools, which can regularly submit your website address to national and local search engines and directories. Using these tools in conjunction with website optimization can dramatically impact the amount of traffic to your site.
The biggest, most influential, on-page factor by far is the content. This isn’t just about using the right keywords but also writing content that’s high quality, in other words, stuff that people will want to read, share and link to. Crack this and you’re most of the way there.